What is TCE?
The Channel Effect is an annual invite-only event hosted by Ansira for leaders across industries to enjoy curated thought leadership, executive networking, and unforgettable experiences. Every detail of TCE is handpicked to give attendees an exclusive VIP experience. TCE takes place in a different location each year — and this year, for our 5th annual event, we’re going back to where it all began, in the heart of Music City, Nashville.
What makes The Channel Effect
a must-attend event
Get cutting-edge
insights
Network with the
best and brightest
Meet the new Ansira
Industry analysts, top brands, and a keynote speaker will take the stage to break down the latest insights, trends, and innovations. You’ll get actionable takeaways to elevate your strategy and hear from peers who have solved the problems you’re facing.
Surround yourself with the top minds in the industry and get insights from your peers in other verticals. Exchange ideas and share a drink with market-leading brands and meet other execs leading brand-to-local growth.
See how we’re changing the industry with our brand-to-local growth platform. You’ll see how our suite of tech-first solutions has everything you need to coordinate your partner network, streamline your processes, and fuel your next wave of growth.
Network with brands you admire
The location
It's all going down in Nashville at the W!
W Nashville
300 12th Avenue South
Nashville, TN 37203
Here’s what you’ll learn
Get ready for two days filled with insightful sessions, peer collaboration, and interactive activities! Here’s what you can expect from this year’s sessions:
Monday,
February 24
12:00pm-4:00pm
Arrivals & Hospitality Suite
4:00pm
2025 Welcome Address
Ansira CEO Paul Tibbitt explores emerging trends and shares his vision for the future of ecosystem enablement, outlining where the industry is headed and how Ansira plans to lead the way. Hear more about Ansira’s plans for continued growth, enhanced solutions, and our commitment to delivering value for companies operating in distributed ecosystems.
Wednesday, February 26
8:00AM
Optional Breakfast
Tuesday,
February 25
7:45am
Breakfast
9:00am
The Power of a Unified Platform
Get a first look at the product roadmap for our brand-to-local growth platform, providing a comprehensive overview of how our evolving tech stack empowers client success. Join us as we walk through the latest capabilities and upcoming enhancements to our platform, and how a unified tech stack can power seamless, impactful connections on a global scale.
9:30am
Breakout 1: The Art of Memorable Brand Experiences
In an era where customers crave connection, experiential marketing offers a unique way to engage audiences and make lasting impressions. Discover how innovative, out-of-the-box approaches can transform brand perception, foster loyalty, and drive meaningful engagement.
Breakout 2: Optimizing Media Spend for Success
Strategic media optimization is an important tool in achieving growth, even when sales are down. Discover strategies for maximizing ROI in any climate using resourceful media strategies to propel your brand forward and turn market headwinds into tailwinds that power your growth.
4:30pm
Keynote with Tiffani Bova
Growth, Innovation and Sales Transformation Keynote Speaker and Advisor. Former Chief Growth Evangelist at Salesforce, Two-Time WSJ Bestselling Author, Three-Time Top 50 Business Thinker.
11:00am
First Look at Custom Research with Forrester VP, Principal Analyst Maria Chien
5:30pm
Cocktails & Dinner
We’ll take a short 20-minute drive to a nearby working farm that is set on the property of a former schoolhouse that has been restored from 1936. The land surrounding the schoolhouse is cultivated by a nonprofit and an innovative hydroponic operation which grows a variety of produce through organic, sustainable, and zero-waste farming. This will be a true farm-to-table experience.
02.24
02.25
02.26
11 AM - 12 PM
AGENDA ITEM 1
Surround yourself with the top minds in the industry and get insights from your peers in other verticals. Exchange ideas and share a drink with market-leading brands and meet other execs leading brand-to-local growth.
12 PM - 1 PM
AGENDA ITEM 2
Surround yourself with the top minds in the industry and get insights from your peers in other verticals. Exchange ideas and share a drink with market-leading brands and meet other execs leading brand-to-local growth.
1 PM - 2 PM
AGENDA ITEM 3
Surround yourself with the top minds in the industry and get insights from your peers in other verticals. Exchange ideas and share a drink with market-leading brands and meet other execs leading brand-to-local growth.
12:00pm
Lunch
1:30pm
Harnessing AI for Strategic Success
Realizing the full potential of AI requires you to look beyond just automation. This session encourages forward-thinking approaches to AI, helping you explore how it can elevate strategic planning, enable predictive insights, and create meaningful experiences at every level.
2:00pm
Building a Holistic Brand Experience Across Your Ecosystem
Learn how to build a holistic experience across each touchpoint of your partner marketing strategy – from co-op support to loyalty programs, media strategies, and beyond. We’ll dive into how integrating various marketing elements across your partner ecosystem enhances collaboration, provides a clearer view of performance, and supports a diverse range of partner expertise.
2:30pm
Fostering Loyalty: B2B vs B2C Strategies
Understanding the nuances of customer and partner loyalty is more critical than ever. Learn how to optimize your loyalty programs to address the distinct needs of both audiences, create meaningful experiences that resonate across the B2B and B2C landscapes, and drive stronger, more impactful relationships.
3:15pm
Demonstrating Partner Value to
the Executive Leadership Team
Gaining executive leadership team buy-in is essential to advancing partner initiatives and demonstrating the strategic impact of partner programs. This session will provide tools to help you advocate for partner activities, build a strategic case with data, and position yourself as a chief partner officer within your organization.
3:45pm
Fast Track to Marketing Success
In this fast-paced session, we’ll cover three key marketing topics: strategies for reaching the Gen Z buyer, 10 must-have AI marketing apps, and KPIs that truly drive results. Get ready for quick, actionable insights packed into an engaging and energetic format.
4:30pm
Close
5:45pm
Dinner
We’re headed to lower Broadway to experience a true honky-tonk complete with live music, a famous mural of The Highwaymen, and a menu of southern favorites.
See you in Nashville
There is limited availability, so if you’d like to get in on the action, we highly recommend saving your seat today.
Thank you to our sponsors
FAQs
Just click the big “save your seat” button!
The Channel Effect is invite-only, so only those who received an invite from us will be allowed to attend. If you have someone you think would be a good fit for the event, please reach out to AnsiraEvents@Ansira.com.
The Channel Effect is conveniently located at W Nashville, where attendees will be invited to stay over the course of the event.
We host The Channel Effect annually, so if you’re unable to attend this year, you can always join us for next year’s event!
Ansira recently acquired BrandMuscle and SproutLoud, which means we’re combining our industry-leading solutions into a single powerhouse platform. The new Ansira brand will reflect these exciting changes!
The Channel Effect is a 100% sponsored event, meaning Ansira has the bill covered. From hotel to food — you don’t have to worry about a thing. Consider it our treat.
Don’t worry — we can provide you with a discounted room rate if you aren’t able to accept a fully complimentary event.
Reach out to AnsiraEvents@Ansira.com.